Home equity loan

Home Equity Loan 

Home equity loan consumers beware! Think twice before filling out that on-line mortgage application offering multiple quotes from multiple lenders just to get a home equity loan. 

You may get more than you asked for. in fact, many popular mortgage web-sites are nothing more than flashy fronts for lead generation companies. lead companies who sell your personal information to others, sometimes to anyone who is willing to pay for it.

Submit an online application at the wrong mortgage website and bam! – your personal information is now in the hands of a company who makes their money by selling it. obviously, the more times they sell your information the more money they make. it's a smart idea for them, but it's not so good for you. the calls immediately start coming in and sometimes seem like they'll never stop. I've done it and trust me, by about the tenth call on the first day you start seriously contemplating changing your phone number.

In some cases it gets even worse. your personal information can be resold to hundreds of different companies over several years. it's like a virtual ongoing selling of your information from one company who uses it, then resells to another company who uses it, then resells it to another company and so forth. It can be an ongoing nightmare of phone calls and solicitations. Worse yet, reports of identity thefts are common among some of the less reputable lead generation web-sites requiring you to fill out an online application for "free" service & quotes.

An alternative does exist for mortgage consumers looking to shop rates or those who just have general questions about purchasing a home or refinancing. LON offers mortgage consumers a safe, free & live online "shopping mall" of real licensed mortgage companies and lenders in every state.

Consumers can visit the site  chat live now anytime day or night for free live consultations with a qualified representative of our company.

The system is 100% chat based and doesn't require the consumer to fill out any online applications or download any software. best of all, the consumer remains virtually anonymous, just providing their first name to be connected directly to a live licensed loan officer.